The Four Dimensional Challenge.
Over the past decade, the advertising
and marketing community has faced three
important challenges. Increased
fragmentation, increased clutter, and
increased demand for accountability.
digital technologies advance,
a fourth dimension has
been added: the threat of DVR-enabled ad-skipping
and the near total control that
consumers now have over their media.
Whether via VOD, DVRs,
broadband, or DVD, the
video landscape is beginning to
deliver on the notion that consumers watch what they want,
how they want.
DVD: A Powerful
Digital Video Technology.
NetFlix invented the billion-dollar
business du jour on the back of the enormous popularity,
and success of a global
technology standard called DVD
Indeed, the entire
business of retail entertainment
has been transformed by DVD. Even the $20 billion
toy business is being heavily impacted
by the hot category of DVD Games.
Now marketers are
beginning to learn how to harness the
versatile and powerful features of DVD
technology to create innovative,
Marketing Landscape. The impact of technology on media has
created amazing opportunities for innovation.
It has also created a complex digital
marketing landscape that requires specialized
knowledge, relationships and tools.
DVD is no
different. Effective DVD-based
marketing requires specialized
knowledge, relationships, creative
processes, and technical tools.
DVDmarketer.com, in close
collaboration with our parent company
Comchoice, will work with you to
simplify the process of harnessing the
marketing power of DVD.
Please browse your
opportunities to learn more
about our solutions.